Would you be among those who do not know the Swoosh? Be aware that since 1971 it adorns all of the products of the Nike brand and is one of the best-known logos in the world.
Initially, the brand would have paid $ 36 for the design of the logo proposed by a student in graphic arts, Carolyn Davidson. We present in this article, the Nike brand since its inception to its highlights.
Origin of the Nike brand
Everything began when a former coach of the University of Oregon, Bill Bowerman and Phil Knight, student accounting, start a business selling the Japanese brand Onitsuka Tiger shoes. In 1971, they decided to create on their own shoes.The company was then baptized with the name of the Greek goddess of victory Nike.
Today, we can’t say for certain if the name is considered a good luck charm, but it shows us clearly that the two founders Bowermann and Knight had absolutely ambitious plans for their company. Brand shoes were fitted with a contoured sole and very light compared to the athletic shoes that were available in the U.S. market.
And as it was missing the logo for the collection of shoes, graphic expertise of the student Carolyn Davidson was the ideal solution. The Swoosh translates a dynamic movement.
A success thanks to the sponsoring
Very quickly, the manufacturer of sports equipment realized that the success of the Nike brand is closely linked to athletic success. Brands like Puma and Adidas are good examples. are the best example. It is the athlete runner Steve Prefontaine who participated in the 1972 Olympics in Munich who participated in the success of the brand.
From a marketing point of view, the brand sign a promotional contract made an important step by concluding a contract of promotion with Michael Jordan. With the famous basketball player, the brand launches a range for men whose sales reach, already in 1984, $ 130 million.
Quality for all items
Nike offers products for sportsmen and sportswomen including pregnancy sports clothing. She offers shoes men and women, quality clothing that you can buy cheap online. The brand has created Nike Women, a range of products lifestyle, then associated with a rather masculine look.
You can buy handbags, socks, backpacks, gloves and many other quality products.
The Nike brand has expanded its target by offering articles focus on yoga or dance. expanded so significantly its target, interested particularly in dance or yoga. Besides, in its advertising campaigns, brand exposes different types of women, of the Boxer to the yogi, the athlete and the dancer. Nike always wants more and tends to diversify its products through all types of sports in the world.
Selection of sneakers Nike woman
Nike T-Lite xi
For the gym or to run a good half hour, the Nike T-Lite XI sneakers will be perfect they are. reserved for women who need to spend and who in particularly the weekend.
These robust low sneakers and fashion offer perfect support and optimal cushioning. These are sneakers to wear also for a walk. The running Nike T-Lite XI are a timeless good basic to have in his dressing room.
A model perfect for sports lovers wishing to be good roadways. Nike offers Nike Rosherun shoes. Low sneakers cheap trend in mesh mounted on a very light base.
These are ideal sport shoes for the practice of a sport in the room or to make a little run. They offer cushioning and outstanding support. These sneakers feature a removable insole.
Model Revolution had
A sport to run in the comfort shoe! The Nike Revolution USA Basketball will bring you maintenance and will allow you to vote jogging being at ease.
Start on the right foot with these sneakers with inserts in mesh and an in Phylon midsole. These athletic shoes are eqipees self-locking laces and heels Senza Tacco.
Selection of sneakers man
Model Air Force 1
It’s a basketball both modern and retro. It is the latest version of the Air Force 1 Mid model. Low leather sneakers are first quality equipped with a traction sole and an Air-sole unit designed to absorb shock.
This model has a rubber with a cushioned sole Max Air in the heel. These shoes are available in black and white.
Nike Air Max Air Essential 1
The leather of the Air Max 1 essential stem is sober and trend in all circumstances. It’s a basketball that is worn on a daily basis.
It’s a sneaker city equipped with a cushioning system air that can be seen in the sole comfort and style. Several colors are available.
Nike Air Max Command
The Nike Air Max Command for man basketball is equipped with a cushioning Max Air allowing better protection against shocks and a low low and lightweight design.
The outsole is made of rubber with an embossed pattern which guarantees you a good grip and a certain solidity. It is available in white and blue.