Ronald Reagan once said, “California is not a state, it’s a way of life.” According to recent research from Wealth-X company, in partnership with the UBS bank, the state has the highest concentration of millionaire people of the country. In all, the region has 13,445 residents who hold a minimum of US $ 30 million of net worth.
This is because California encompasses many issues, such as the technology industry in Silicon Valley, renowned educational institutions, which form high-quality professionals, investment funds, with high financial resources, and even the pleasant climate.
Due to the climate and geography, the state is conducive to sports and therefore cycling.It is in the coastal town of Santa Cruz, a neighbor of Silicon Valley, which is home to one of the world’s leading cycling groups, BRG Sports, which includes the Giro, Bell and Blackburn brands.
All these brands produce high-tech accessories with innovative design. They are products developed in own laboratory after long tests of security and durability. Giro is a well-known reference in helmets, which sponsors several Tour de France teams. Its line is wide and serves both professionals and amateurs. Giro still has gloves, sneakers and a premium clothing line. They are good options for MTB, Road and Urban. Some models rely on MIPS technology for redirecting and distributing impacts, minimizing the effects of the accident. The highlight of the Giro for the 2016 line is the top Synthe line model available with MIPS technology. The Revel model deserves special mention for its versatility, look and price. The Revel will be the first high-quality sports helmet of many cyclists. Another product that promises to be a great success is Trinity, which is a multipurpose helmet with minimalist visual with excellent cost-benefit ratio.
Bell is another important brand for the BRG Sports Group. It is a line of more traditional helmets that has everything from magazines to high performance products aimed at elite athletes. As well as Giro Bell also equips Tour de France athletes. MIPS technology to mitigate the consequences of possible head collisions is also present in top-of-the-line models such as the Gage for cycling. The highlight of the Bell is the Full Face Super 2 R helmet with removable pickup.
All Giro and Bell helmets are developed in the in mold process to increase and balance shock absorption.
To complement the news distributed in Brazil exclusively by Isapa, Blackburn, another brand of the BRG Sports group, brings the lines of training rollers, safety lights, cycle computers, saddle and frame bags, as well as tools and pumps. And don’t forget helmet, educationvv.com.
Giro and Bell helmets are approved in the world’s leading certifications and meet all the quality standards of the United States, Europe and Australia.
Isapa is the exclusive distributor of the brands Giro, Bell and Blackburn and will work with these products in several bike shops in the country. It will offer the merchant an extremely competitive price, besides developing specific materials for POS.